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Political Campaigns and Electoral Strategy
Subject 1 - Understanding India and Politics
Geography_I (27:20)
Geography_II (37:14)
Geography_III (99:34)
History_Pre-Independence (86:16)
History_Post-Independence (81:45)
Consitution_ (79:53)
Election_Commission (98:51)
Poltical_Theory (62:07)
Caste_and_Class (66:30)
Religion & Other Factors (130:26)
Movements_ (54:32)
Political_Ideology_I (78:07)
Political_Ideology_II (58:47)
Party System (255:25)
Guest Lecture - Indian and World Politics (77:24)
Notes
Subject 2 - Study of Landscape
Census (106:31)
What to Research? (106:52)
How to Research? (89:11)
How to Research II (110:56)
Sample of Constituency Research by a Student (124:11)
Form 20, Content Analysis and Survey (102:20)
Reliability, Validity and Report Creation (116:40)
Guest Lecture - Quantitative Survey (143:18)
Notes
Subject 3 - Campaign Design and Planning
Introduction to Campaigns and Guest Lecture of Constituency Research (132:35)
Flow of Political Campaign (96:58)
Steps of Designing Political Campaign (117:29)
Voter - Channel Matrix (44:33)
Pillars of Campaign (98:06)
Campaign Budgeting (95:54)
Notes
Subject 4 - Message and Creative Design
Copywriting (83:02)
Design Aspects (115:44)
Tools for Creative Designing (74:05)
Notes
Subject 5 - Data in Politics
Political Data : Types and Usage - I (83:39)
Political Data : Types and Usage - II (81:52)
Political Data : Types and Usage - III (94:17)
Guest Lecture : Praveen (19th March) (79:38)
Notes
Subject 6 - Digital Political Communication
Introduction to Digital Media and Platforms (54:51)
Impress your visitors at first sight through Facebook Profile (43:14)
Facebook and Loop of Social Media (78:52)
Organizing Followers and Content Strategy (105:07)
Facebook Page (73:11)
Facebook & Instagram Advertisement (109:44)
Meta Advertisement Analytics (81:13)
Instagram (79:30)
YouTube (77:11)
LinkedIn (78:36)
Telephony (107:42)
Twitter (71:31)
Comparison of Platforms (88:15)
Notes
Subject 7 - Traditional and Outdoor Media
Outdoor Media - Video Van (89:35)
Outdoor Media - Nukkad and Others (74:56)
Outdoor Media - Hoarding, Wall-Painting and Others (72:57)
Publicity Material (80:02)
Traditional Media (126:36)
Political Events (110:18)
Political Events - Yatra (156:56)
Notes
Subject 8 - Cadre and Stakeholder Management
Introduction to Cadre and Cadre Creation (89:33)
Cadre Training, Engagement and Activation (41:11)
Stakeholder Management (92:55)
Notes
Subject 9 - Operation Management
Project Management & Material Management (70:11)
Human Resource Management (80:02)
Office Management (59:57)
Notes
Subject 10 - Key Electoral Strategy
Core and Peripheral Vote (66:41)
Manifesto and Timing (50:47)
Undercurrent and Nuances (43:48)
Nomination and Last 15 Days (57:18)
Election War Room (51:45)
Conclusion (53:02)
Notes
Advanced Skillset
Lecture 1 _ Introduction (46:44)
Google Sheets - Part 1 (49:17)
GoogleSheets - Part II (48:47)
Pivot Table (53:47)
How to make a campaign presentation - Part I (39:38)
How to make a campaign PPT - Design (56:52)
AI Tools to use (40:45)
Bonus
For Freelancers and Agency Owners (68:03)
Resume Making for Political Consulting (105:54)
Live Sessions
30th April (51:13)
4th June - Virality in Politics (56:09)
Storytelling in Politics (114:43)
Nomination and Last 15 Days
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